Best Selling Author, Rich Christiansen Leading 12 Books Group in May 2012

(Denver, CO, April 9th, 2012) Utah best-selling author, Rich Christiansen, will personally lead the discussion of his new book, The Zig Zag Principle, as part of the 12 Books Group. The largest online book group in the business genre, 12 Books introduces readers to a business leadership book each month and provides the unique experience of an author-lead discussion forum.

“I am thrilled to get The Zigzag Principle into the hands of motivated Americans,” says Christiansen. “It is going to be through the entrepreneurs of this country that we get the economy back on its feet.”

Members of the 12 Books group will read The Zig Zag Principle during the month of May this year. The Zig Zag Principle applies a foundational law of nature to business management, entrepreneurship, goal-setting, and life in. Members of the book group will have access to an online discussion led by Christiansen, in addition to bonus materials and opportunities to win free signed copies of the book. At the end of the month, members will be invited to a live Q&A discussion with Christiansen.

“We are very excited for the insights Rich will be able to bring to our group membership” says Jacob S Paulsen, Director of 12 Books. “Nobody has a better track record of entrepreneurial success and never has there been more focus on starting one’s own business.”

Membership in the book group is free and anyone can join at any point during the course of the year. Those interested in becoming members of the book group can learn more at

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